[1]
Fahad Javed Baig, Tufail, H. sobia T., Majid Hussain, Sajjad Nawaz Khan and Muhammad Kamran 2024. Beyond Likes: Understanding the Mediating Role of Advertising Influence in Social Media Marketing’s Impact on Purchase Intent. Administrative and Management Sciences Journal. 2, 2 (Jun. 2024), 152–164. DOI:https://doi.org/10.59365/amsj.2(2).2024.81.