MEASURING & MANAGING ORGANIZATIONAL CAPITAL: INNOVATIVENESS CHANGING THE DYNAMICS OF SME’S WORKING IN KHYBER PAKHTUNKHWA

Authors

  • Zeeshan Ahmad Institute of Business Administration, Gomal University, Pakistan
  • Nazia Tabasum Elementary & Secondary Education Department KP, Pakistan

DOI:

https://doi.org/10.59365/amsj.1(1).2022.20

Abstract

Organizational capital plays important role. Organizational capital can be measured through system and program. The purpose of this study is to determine the buffering impact of innovativeness on system and program and entrepreneur’s performance. Small and medium enterprises were the population of this study while sampling size of 384 was selected. Data was cross-sectional and primary data was collected using self-administered scale. For moderation process file was used. Reliability of scale was checked using
alpha values and to test moderating affect hierarchical multiple regression as run with 5000 resample rate. Findings indicate that the relationship between systems and programs and an entrepreneur's performance is moderated by innovativeness. Entrepreneurs can enhance their business performance by bringing innovativeness in their business using novel system and programs.

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Published

2022-12-31

How to Cite

Zeeshan Ahmad, & Nazia Tabasum. (2022). MEASURING & MANAGING ORGANIZATIONAL CAPITAL: INNOVATIVENESS CHANGING THE DYNAMICS OF SME’S WORKING IN KHYBER PAKHTUNKHWA. Administrative and Management Sciences Journal, 1(1), 53–62. https://doi.org/10.59365/amsj.1(1).2022.20

Issue

Vol. 1 No. 1 (2022): 31 December 2022

Section

Articles