NEXUS BETWEEN ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF GREEN INTELLECTUAL CAPITAL

Abstract

Aim of the study was to investigate the indirect effect of green intellectual capital (GIC) on relationship between environmental corporate social responsibility (ECSR) and sustainable economic, environmental and social performance. This study shows that how Successful businesses have also included corporate social responsibility (CSR) development into their common vision and acknowledged CSR as a sustainable development strategy that benefits society while also strengthening their own competitive
edge. Companies are consequently becoming more concerned with environmental issues and incorporating environmental protection into their corporate social responsibility, enabling them to increase productivity while reducing waste and emissions to the greatest extent possible. In this study Survey was used to collect the primary data. Non probability convenience sampling was used. PLS-SEM was used for analysis of data. Results indicates that scales are found reliable and valid while GIC only mediates between ECSR and social sustainable performance but do not mediate between environmental and economic performance. Policy makers and managers can raise awareness about importance of ECSR and GIC to obtain sustainability.