INVESTIGATING EFFECT OF SOCIAL MEDIA ON MANAGEMENT SCIENCE STUDENTS’ PERFORMANCE

Abstract

Aim of the current study is to find the relationship between social media and management science students’ performance. Survey approach was used and self-administered questionnaire was distributed among students in one public sector and one private sector universities’ students. Total 380 were distributed but 366 complete questionnaires were received back and used in the analysis. Descriptive and inferential statistics are applied using SPSS. To check reliability Cronbach alpha and to test hypotheses correlation and regression analysis are run. It was found that twitter has significant role to improve performance of management students.